Introduction
When I set out to create Learn AI with Lisa, I wanted to build more than a website—I wanted to build a bridge. A friendly, empowering space where women 40+ could explore the world of AI without tech overwhelm. This blog series is a behind-the-scenes look at how we brought this platform to life using practical tools, a creative brand identity, and smart automation.
Part 1: Clarifying the Mission
The brand was rooted in a strong audience profile: women 40+ who are creative, curious, and maybe a little intimidated by emerging tech like AI. I wanted to simplify, demystify, and encourage exploration.
- Brand Focus: Confidence through creativity.
- Core Audience: Career-driven women, 40+, curious about AI.
- Main Offerings: Digital downloads, quick wins, friendly tutorials.
Part 2: Tools & Platform
We selected Wix as the platform for its drag-and-drop interface and seamless store setup. Products are delivered as digital downloads, with WooCommerce integration for easy management.
Plugins Used:
- WooCommerce for digital products
- Elementor for visual customization
- SureMail and SMTP for deliverability
- Yoast SEO for optimization